About TLB Strategies

Tammy L. Berwanger brings over 20 years of expertise to the forefront, having had the privilege of collaborating with renowned organizations on both national and international levels throughout her career. Her multifaceted experience spans local, national, and global integrated business solutions, encompassing advertising, marketing, branding, strategic communications, and process improvement. She has a proven track record of crafting award-winning promotional campaigns which leverage digital and traditional marketing platforms to not only position her organizations as industry leaders but also to successfully penetrate new and existing markets, resulting in a significant increase in ROI. 

In addition to being Founder of TLB Strategies, Tammy held the position of Executive Director/Assistant Dean for Marketing and Communications at the Johns Hopkins School of Nursing since 2015. In this role, she led all marketing and communications initiatives for the top-ranked school, holding the #1 MSN and DNP positions according to U.S. News & World Report. Her creative campaigns for the school earned recognition throughout the healthcare industry in the United States and globally. In addition, she played a pivotal role in driving process improvement projects, contributing to the enhanced efficiency of the organization. 

Prior to joining Johns Hopkins, she served as the Director of Marketing for HCA Healthcare’s Henrico, Parham & Retreat Doctors' Hospitals and Hanover and West Creek Emergency Centers in Richmond, VA, a Fortune 100 company. There, she spearheaded comprehensive marketing, advertising, media relations, and event planning efforts for the facilities and divisional headquarters. Tammy's earlier roles include leading social media, events, and video marketing efforts at Virginia Commonwealth University, where her video production work earned an Emmy-winning local television series. Before VCU, she held various marketing positions, including Corporate Event Coordinator with the National Multiple Sclerosis Society, Assistant Director of Marketing at Allied Capital Corporation, and Account Coordinator at Ogilvy. 

Tammy earned both her Master of Science in Marketing and Strategic Public Relations and her Bachelor of Science in Mass Communications at Virginia Commonwealth University in Richmond, VA.